The Agenda
Day 1
8:30 am - 9:30 am
Registration
Complete your registration, receive your badge, and join a behavior science-based networking activity.
9:30 am - 10:00 am
Summit Opening
Get inspired by and prepare for a memorable and invaluable summit with our amazing MC, Saana Azzam, the CEO of MENA Speakers.
10:00 am - 10:20 am
20-minute Keynote Speech
Learn from Rama Al-Sharif, Business Manager and member of the Nudge Ltd. leadership team, about the science- and evidence-based Nudge Framework for maximizing revenue.
10:30 am - 11:30 am
1-hour Workshop
Practice with Patrick van der Pijl and Hasan Qasem applying and using innovative tools, including the JTBD, the great VP characteristics, and the high-value jobs.
11:50 am - 1:20 pm
20-minute Keynote Speech + 1-hour Workshop
Learn and practice with Terence Mauri to establish and amplify your trust-focused and human-centric leadership. Shift your thinking from ego system to eco system, champion the spirit of trust, and accelerate it with co-creation.
01:20 pm - 2:30 pm
Lunch Break
Experience a delicious lunch in the magical Dead Sea to reenergize, network, and enjoy your earned break.
02:30 pm - 4:00 pm
20-minute Keynote Speech + 1-hour Workshop
Learn with Rita McGrath (virtual) and Hasan Qasem how to understand customers’ needs, design value propositions, and create products and services customers want.
04:30 pm - 5:30 pm
1-hour Exclusive Session (Premium ticket)
The Premium Ticket holders will attend an exclusive session to learn how to maximize their online influence with Bas Wouters by applying evidence-based small changes that drive big results.
06:00 pm - 8:00 pm
2-hour Exclusive Q&A Dinner (Premium ticket)
The Premium Ticket holders will enjoy an exclusive Q&A dinner with all the speakers from day one and participate in an in-person Q&A session with them. Arab musical entertainment will be included.
Day 2
8:30 am - 9:30 am
Networking
Join a behavior science-based networking activity to help establish and strengthen relationships for potential business collaborations.
9:40 am - 12:10 pm
20-minute Keynote Speech + 2-hour Workshop
Learn and practice with Bas Wouters and Hasan Qasem about Dr. Robert Cialdini’s Seven Principles of Persuasion to ethically influence customers’ decisions, establish relationships, reduce uncertainty, and motivate action to get more YESes.
12:30 pm - 12:50 pm
20-minute Keynote Speech
Learn with Richard van der Blom the latest trends, strategies, and best practices for leveraging LinkedIn's power, staying ahead and visible, and growing your business.
12:50 pm - 2:00 pm
Lunch Break
Experience a delicious lunch in the magical Dead Sea to reenergize, network, and enjoy your earned break.
2:00 pm - 03:00 pm
1-hour Workshop
Practice with Richard van der Blom optimizing your LinkedIn profile to a landing page, creating high-performing content, and converting your engagements and relationships into qualified leads.
03:00 pm - 3:30 pm
Summit Closing
Reflect on and review your Nudge Summit 2025 experience with Saana Azzam and Hasan Qasem, get advice on the next steps, and learn about what else you can access after the summit.
04:00 pm - 5:30 pm
90-minute Exclusive Session (Premium ticket)
The Premium Ticket holders will learn from Andrew Cole to create opportunities and maintain focused performance with their customers.
06:00 pm - 8:00 pm
2-hour Exclusive Q&A Dinner (Premium ticket)
The Premium Ticket holders will enjoy an exclusive Q&A dinner with all the speakers from day two and participate in an in-person Q&A session with them. Arab musical entertainment will be included.
The Premium Ticket holders will enjoy an exclusive Q&A dinner with all the speakers from day two and participate in an in-person Q&A session with them. Arab musical entertainment will be included.
