Value isn’t in knowing things but in applying things! Two
intensive days, but there is a lot for you to learn and apply here!
The science is proven! We will guide you in
maximizing revenue
by applying science and evidence-based approaches.
Partners in Success
The Nudge Summit 2025 is sponsored by market leaders who share similar visions in enabling other corporations to succeed.
Do you want to join a community of market
leaders and visionaries and become a sponsor?
Global Expertise
A team of global experts with a track record of speaking to and working with:
Top Speakers & Experts
Rita McGrath
Top 10 Management Thinkers,
#1 Strategy Thinker Globally
Rita McGrath, one of the world’s top experts on strategy and innovation, is
consistently ranked among the top 10 management thinkers globally and has
earned the #1 award for strategy by Thinkers50. The best-selling author of five
books on leadership, business, and organizational management, she runs the Rita
McGrath Group and is the founder of consultancy and innovation platform Valize.
Rita is a trusted partner and strategic advisor to the C-suites of many of the
world’s largest and most well-known companies. She advised and spoke with
multinational corporations to help them innovate, including Citibank, Dell, GSK,
and MetLife. Marshall Goldsmith, the #1 New York Times Best-Selling Author and
#1 Executive Coach, said about Rita: “I never miss the opportunity to include Rita
McGrath in my executive events—read her book, and you’ll know why.”
Terence Mauri
CEO of Hack Future Lab,
#1 Disruption Keynote Speaker
Terence Mauri, one of the world’s leading experts, a best-selling author, and
a keynote speaker on Leadership, AI, and Disruption, inspires and motivates
teams to thrive in ever-changing contexts. Thinkers50 has described
Terence as “an influential and outspoken thinker on the future of
leadership.”
He holds the position of Entrepreneur-in-Residence at MIT and is a visiting
Professor at IE Business School. He is an MIT Global Insights partner with
over 25 years of track record of battle-tested ideas that turn disruption into
a tailwind, fostering laser-like focus, strategic courage, and value creation.
Google, HSBC, Pfizer, and Assurant partner with Terence as their go-to
thinker to ignite new thinking for the Intelligence Age
Patrick van der Pijl
CEO of Business Models Inc,
Best-selling Author and Producer
Patrick is the CEO of the global strategy and innovation design agency Business
Models Inc. (BMI). As a keynote speaker and expert, he has helped corporations
such as Miro, Salesforce, and SPAR survive today and shape tomorrow’s market
with strategy and innovation. John van der Ent, CEO of SPAR Retail NL, said
about him: “I have never experienced such a high-energy keynote speaker with
a crystal-clear story about business models.”
Patrick produced the evergreen bestseller “Business Model Generation,
” which
has sold over five million copies in 37 languages. USA Today named this book
among the 12 best business books ever. Patrick is also the co-author of “Design
a Better Business” and “Business Model Shifts,
” which have earned three Good
Design Australia Awards.
Bas Wouters
CEO of Cialdini Institute,
Keynote Speaker and Author on Influence
As a serial entrepreneur, Bas achieved revenue growth of 500% in the finance
world, built a multimillion-dollar business from scratch, and disrupted the Dutch
kitchen industry as an online entrepreneur by applying the science of persuasion.
Bas decided to aim for the highest in the world of influence: he joined forces with
Dr. Robert Cialdini, known as the “Godfather of Influence.” Dr. Cialdini personally
trained Bas, and together they laid the groundwork for a partnership that continues
to this day.
Bas authored the best-selling book “Online Influence” and founded the Online
Influence Institute, where companies such as Disney, Allianz, and Booking.com have
sought his expertise. Then came that extraordinary invitation: Dr. Cialdini asked Bas
to co-found the Cialdini Institute and assume the role of its CEO. Together, they
enable influencers worldwide to ethically benefit from the science of persuasion
and its practical application.
Hasan Qasem
Executive Director of Nudge Ltd., Official Partner @ Cialdini Institute
In his second decade, Hasan has helped corporations in the EMEA, such as
Hilton Group, Coca-Cola, Ooredoo, and Signia, maximize revenue by applying
Nudge’s science- and evidence-based four-pillar framework, which combines
psychology, innovation, and strategy.
Working with and learning from thought leaders and industry sources, such as
the Cialdini Institute, Strategyzer, and Hogan Assessments, enabled him to help
his clients generate hundreds of millions of dollars in revenue. Terence Mauri,
CEO of Hack Future Lab, Adjunct Professor, and #1 Disruption Speaker, said
about him: “His expertise, track record, and reputation ensure that clients get
the highest levels of service and delivery – always.”
Richard van der Blom
Europe’s Leading LinkedIn™
Strategist and Keynote Speaker
Richard van der Blom is the Founder & CEO of Just Connecting HUB, a globally
recognized LinkedIn™ consultancy powering the sales and marketing strategies of
top-performing B2B brands. Since 2010, he has trained over 300,000 professionals
and guided more than 1,000 companies in leveraging LinkedIn as a high-impact
growth engine, including Salesforce, Nestlé, Capgemini, PwC, InterSystems, and
AON.
Recognized by Forbes, Business Insider, and Favikon, Richard is trusted by both
enterprise giants and high-growth startups. As the creator of the LinkedIn™
Algorithm Insights Report (with over 5 million downloads), Richard sets the
standard for how businesses adapt to the ever-evolving platform. His 600+
articles and reports garner over 25 million annual views, solidifying his position as
a go-to voice in LinkedIn strategy, social selling, and digital sales transformation.
Andrew Cole
Business Psychologist,
Leadership Coach
During his 34 years of experience in human resources and leadership and
thirteen years focused on executive coaching and psychology, Andrew has
helped companies and leaders become solution-focused and resourceful. He
brings energy and enthusiasm to his work and is recognized for his pragmatic,
problem-solving approach.
After working in senior leadership roles within the UK Police, rail, retail, and
cinema industries, he has collaborated with multinational corporations and
organizations, including Barclays, the British Heart Foundation, Mercedes
Formula 1, Nike, the Premier League, Puma, and Sony PlayStation. Additionally,
he lectures at the Department of Applied Psychology at London South Bank
University.
Rama Al Sharif
Business Manager @ Nudge Ltd.,
Cialdini Certified Practitioner
Rama Al Sharif is a Business Manager at Nudge Ltd. and a Cialdini Certified
Practitioner, specializing in applying ethical influence through the Nudge
Framework —a science- and evidence-based framework that helps corporations
maximize revenue. With extensive experience working alongside C-suite
executives, including her previous role at Manaseer Group and her leadership of
corporate executive-level negotiations through Nudge Ltd., her work is rooted
in a deep understanding of people’s behavior and decision-making.
Initially driven by a passion for medicine, Rama holds a Bachelor’s degree in
Business Administration, reflecting her commitment to continuous learning and
applying the latest scientific insights to real-world business challenges. As a core
member of Nudge Ltd.’s leadership team, she has played a pivotal role in the
company’s expansion within the Jordanian market
Maximizing Revenue
You are responsible, too!
Let’s face it—everyone is responsible for maximizing their company’s revenue! It’s not the sales team’s responsibility;
you must help, too! You strengthen strategic alignment as a CEO, craft clear messaging as MarCom, manage the talent
and culture war as HR, negotiate deals as procurement, influence and increase conversion rates as marketing, and
build products and services to fulfill customers’ needs as a product team.
Let’s face it—everyone is responsible for maximizing their company’s revenue! It’s not the sales team’s responsibility; you must help, too! You strengthen strategic alignment as a CEO, craft clear messaging as MarCom, manage the talent and culture war as HR, negotiate deals as procurement, influence and increase conversion rates as marketing, and build products and services to fulfill customers’ needs as a product team.
The Nudge Framework
The Science is Proven!
Every business, including yours, has a blind spot. While revenue is the key to success, most teams unknowingly build on shaky ground. Products launch but don’t land. Trust slips through the cracks.
Influence is left to instinct. After working with multinational corporations and various-sized businesses for the second decade and learning from thought leaders in psychology, innovation, and strategy, Hasan Qasem, Nudge’s Executive Director, designed a science— and evidence-based four-pillar framework to help corporations maximize revenue by applying the aforementioned sciences.
We are committed to meeting all your expectations
Have you attended a summit where you learned something but didn’t know how to apply it? In two transformational days at the Hilton Dead Sea, you have ...
From the world's lowest point on earth, elevate to your business's highest potential—because the climb starts here!
October 18 - 19, 2025
The Nudge Summit 2025 will take place on October 18th and 19th, 2025, at the King Hussein Bin Talal Convention Centre and Hilton Dead Sea Resort & Spa, situated on the shores of the Dead Sea in Jordan. You will receive a special price offer for room bookings at the Hilton Dead Sea via email after completing your registration.
TICKETS
Secure your seat at Nudge Summit 2025 — a two-day journey into practical growth, applied science, and real business breakthroughs.
Join the minds shaping the future. Limited seats, maximum impact.
Limited to 50 Seats
$1,349
Premium
- Access to the two days of the summit
- Access to the five main keynotes and the four main workshops
- Access to the networking activities
- A digital certificate after the summit and a digital copy of the framework’s mind map
- Access to the sessions pre- and post-assessments and the strategy blueprint template
- Access to the two exclusive Q&A dinners with the speakers
- One-year access to the summit’s recordings
- A personalized gift by the speakers
$749
Standard
- Access to the two days of the summit
- Access to the five main keynotes and the four main workshops
- Access to the networking activities
- A digital certificate after the summit and a digital copy of the framework’s mind map
- Access to the sessions pre- and post-assessments and the strategy blueprint template
